Sony's latest offering to hit the market. It looks like a great camera, an all in one package. May have a Blackmagic BMCC and BMPC 4K up for sale next month...
Spent yesterday morning at the beach with the Movi M10. We're working with Myth on this. It's part of a project for Study Dunedin, 4 short Webcommercials, proving that dunedin is the best place in the world to study AND live!
Spent Sunday directing a short film for CueTV. Tush, written by Margaret Thomson, starring Nigel Norse, Lynne Aldridge and Elisa Jones. A busy day but a great crew.
Thanks to Christal Allpress, our makeup lady, for the photos.
It survived a 2 minute test on the uglies in the office, the 4k pro res footage played back at 30fps on a macbook pro through Da Vinci Reslove without blinking and so far it's not started a fight with its younger brother the Blackmagic Cinema Camera. The world is a nice place once again...
If BM did release sample footage or even just a frame grab, would that really do this piece of equipment justice? For the vast majority it would be viewed as a highly compressed HD video on vimeo.
If I was to launch a ground breaking camera like this, bearing in mind the standout factor here is the 4K for 4K aspect, i would want it to be first seen on a big screen with the images projected through a 4K projector to a big audience of people who really know what the !*$? a good image looks like.
BM still promise shipping in July, lets see what happens tomorrow...
For the past few months Flolight have been working on upgrading their popular range of LED lights and it looks like they've succeeded. They claim their daylight model, the 1024, has a CRI of 93+. If that's true, and i have no reason to doubt it, that is great news. For a little over 1000USD you can pick up one of these but you will still need to soften it and control it so you'll need gels, gel holder and barndoor. If you go for the 60 degree model you may want an egg crate and if you go for the 30 degree model you may want a soft box. So the price adds up but i think it's still good value. The downside (yeah there's always a downside) is that it has taken a knock in term of LED life. At 25000 hours that's half of its competitors.
'The minute you stop innovating you should retire. For us, we are working on future ideas all the time.
My approach to product design is simple. Once a product is launched, I then need to seriously think about what I hate about it. I know that sounds weird but I actually need to look at it and think about what it does not so well and what could be better and then think if it needs to be replaced with a better model or perhaps another product design might be a better idea.' Grant Petty.