Interview with Blackmagic Design CEO, Grant Petty

BM Design are the overall winner of the 2013 Australian International Design Awards.

'The minute you stop innovating you should retire. For us, we are working on future ideas all the time.
My approach to product design is simple. Once a product is launched, I then need to seriously think about what I hate about it. I know that sounds weird but I actually need to look at it and think about what it does not so well and what could be better and then think if it needs to be replaced with a better model or perhaps another product design might be a better idea.'     Grant Petty.